Tag Lines on a Roll

Situation: A distributor had a mid-sized credit union that was currently using "branded only" product. The receipts were custom printed with only the bank logo on the face of the receipt.

TDG Solution: TDG was able to explain to Marketing that for little to no additional money, they could put a marketing tag line on the same side of the receipt. This would allow for a potential increase in revenue from new product sales to existing customers. The best part was that they were already purchasing one-color custom ATM receipts.

Outcome: The credit union saw so much value in what the distributor was offering that they proceeded to increase the orders for various other products such as envelopes and promotional products.